Vera Usataia | Portfolio

Hey, my name is vera

BELGRADE

14:42

WAT

BELGRADE

14:42

WAT

[SCROLL DOWN TO CONTINUE]

I'M A SENIOR PRODUCT DESIGNER. I LIKE FIGURING OUT HARD PROBLEMS AND MAKING THINGS THAT ARE ACTUALLY EASY TO USE.

[BASED IN BElGRADE // WORKING GLOBALLY]

[PHILOSOPHY]

PEOPLE DON'T USE PRODUCTS THE WAY YOU IMAGINE THEY WILL. THEY CLICK THE WRONG THING, SKIP THE INSTRUCTIONS, AND FIGURE IT OUT AS THEY GO.

SO I DESIGN FOR WHAT PEOPLE ACTUALLY DO, NOT WHAT THEY ARE SUPPOSED TO DO.

[SELECTED WORKS]

LINE CORPORATION

Marketing Automation

Replacing manual marketing campaigns with a template-first automation

LINE CORPORATION

Marketing Automation

Replacing manual marketing campaigns with a template-first automation

LINE CORPORATION

Marketing Automation

Replacing manual marketing campaigns with a template-first automation

LINE CORPORATION

Home Dashboard

Turning a blank welcome screen into a role-aware dashboard for a B2B marketing platform

LINE CORPORATION

Home Dashboard

Turning a blank welcome screen into a role-aware dashboard for a B2B marketing platform

LINE CORPORATION

Home Dashboard

Turning a blank welcome screen into a role-aware dashboard for a B2B marketing platform

LINE CORPORATION

Subscription Center

Turning a sales cycle into a self-serve checkout for independent restaurants joining LINE MINI Eats

LINE CORPORATION

Subscription Center

Turning a sales cycle into a self-serve checkout for independent restaurants joining LINE MINI Eats

LINE CORPORATION

Subscription Center

Turning a sales cycle into a self-serve checkout for independent restaurants joining LINE MINI Eats

[ABOUT ME]

VERA USATAIA

VERA USATAIA

VERA USATAIA